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COCA-COLA NUTRIBOOST

Brand articulation, Packaging Design and Retail Communications Toolkit
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THE CHALLENGE

 To redefine the role of the brand to better connect with the rising purposeful progressive consumer - a consumer driven to be their best self and unwilling to be held to traditional expectations.   

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IK brought the product benefit ‘boost‘ to life in a dynamic depiction of the product story - smartly crafted blend of dairy, plus superfoods and nutrients.
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ALL WORKS

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