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BRITANNIA
GOOD DAY

Brand Identity & Packaging Design Refresh
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THE CHALLENGE

To reinforce Good Day’s leadership and bring back the smile to a stagnant ‘me too’ category.

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Our confident refresh of the log and pack design re-exerts it’s leadership status in the category and heroes 4 new biscuit designs,  to bring back the smile for a good day!
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ALL WORKS

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