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ITC
SUNFEAST CAKER
Brand Creation, Brand Strategy & Naming, Strategy Design
THE CHALLENGE
Cake should excite the taste buds and indulge the senses.
Yet we hear from consumers that the category lacks excitement or new news. They are bored!
Alongside a fresh new visual identity, a bold and cut-through packaging design was conceived for Caker that highlights each innovative product by heroing their indulgent flavours and ingredients through vibrant colours and patterns.
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