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BRITANNIA
CHOMPERS
Brand Identity & Packaging Design
THE CHALLENGE
The kids’ cookie market is ruled by one giant – Cookie Monsta. Many have tried and failed to break through…
Our solution was to create an exciting and
engaging brand identity for Britannia’s new mini cookie proposition.
By introducing a fun mascot and crafting an immersive world for it to live in, our vibrant packaging and playful storytelling ensured strong taste appeal while capturing the imagination of kids.
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