Britannia’s Milk Bikis is a long-standing brand in India with a lot of love behind it. Now they want to extend that love and loyalty to a brand new market, United Arab Emirates. However, the UAE market has far greater exposure to international products than India. In order to compete, we needed to up our game.

 

Our solution was to update our current pack to suit that tastes of our more metropolitan audience, and design a fun and fresh pack for our exciting new product.