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F&N
NUTRISOY RANGE
Brand Strategy & Packaging Design.
THE CHALLENGES
Create brand master assets across different platforms and formats.
Which includes:
Mastering assets image resolution and quality.
Adapting artworks across all formats and platforms.
Consistent colours across print and digital media.
IK understood when creating brand master assets, resolution considerations are essential for different mediums as it determines how sharp and crisp an image or graphic appears.
We make sure that all master assets can be share across different mediums such as pack design, key visual and digital media.
Taking in consideration of file size and image quality to create a set of master assets that are applicable across all formats.
IK anticipated the difference of colour space used between print (CMYK) and digital (RGB) media by establishing and adhering to colour standards, such as Pantone colours, to ensure consistency across various media.
Implementing specific colour profiles for both CMYK and RGB colour space in order to minimise the impact while doing conversion.
IK understood different platforms and media have unique requirements and constraints, so the right adaptation process is a crucial aspect of communicating a brand message appropriately in each context.
We adjust layout and composition of artwork to suit each and particular medium. Keeping in mind to maintain the aspect ratio to avoid distortion.
Create master lockup for design elements
like logo, special icon, typography etc to
ensure that the core essence of a brand is
retained in all adaptations.
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