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SAVORIA
GUMMIES
Brand Identity & Packaging design.
THE CHALLENGE
A playful packaging and brand concept to appeal to children and parents in Indonesia’s fastest-growing candy segment: gummies.
Our solution was a vibrant identity for FOX’s Gummy Candy, centered on the playful emotional expression of the unique emoji-shaped tummies.
With bold packaging design in vibrant colours, “Emotional Pops” brings joy and quality to life. Highlighting natural ingredients and Vitamin C, to appeal to both kids and their parents.
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